It’s purple and just a bit foamy. A purple shampoo made for blondes, natural or colored; it removes brassy, yellow tones as it refreshes and brightens hair. This toning shampoo for blonde hair cleanses, removing the last few days of grit, without removing the moisture. Keratin and silk proteins repair and strengthen each strand. Now, where’s Ken?
Apply a generous amount of Toning Shampoo to wet hair starting from roots though to ends. Apply more water if needed and start in a circular motion with your fingertips around temples, moving to the crown, then nape and to the middle of scalp. Rinse well and repeat the process. Follow with Toning Conditioner.
Purified Water, Poly Decyl Glucoside, Coco Amido, Betaine, Sodium Alkyl Sarcosinate, Sodium Sulpho, Succinate, Carbomer, Coco Ampho Acetate, Behentrimonium Chloride, Glycerine, PEG-150 pentaerythrityl tetrastearate, Caprylic/ Capric Triglyceride, Phenethyl Alcohol, Panthenol, Glycolic Acid, Triethanolamine, Quandong Extract, Kakadu Plum Extract, Keratin Protein, Silk Protein, Octyl Methoxy Cinnamate, Sodium EDTA, Methoxyisothiazolinone, Fragrance, Violet#2.